FAQ's For Event Vendors


The investment required to become a Blue Moose Event Vendors depends on what size of business you choose to create.

Full-Time: If you want to go full-time as a Blue Moose Event Vendors, the investment might be $1,000 to $5,000, depending on how many (and what size) shows you choose.

Money Tight: If money is really tight, one could get started on a small level for as little as $300 to $500. We can help show you how to do this.

Existing Vendor:  If you are an existing vendor seeking to add fudge to your existing product line, the investment required might just be related to how much fudge you wish to carry.

 Upfront capital needed falls into three general areas:

  • Equipment and supplies ($300 to $1,700)
  • Blue Moose inventory to sell ($300 to $2,500)
  • Show fees (zero to $1,500)
  • There is no franchise fee to Blue Moose.

Full-time Event Vendors generally earn back their initial investment within one to three months of operation. If you choose to start small, or if you are an existing vendor, you might make your investment back at your first show.

How much money can I make?

The most important variable in how much money you make is how many shows you choose to work. We have seen people do this part-time that have made $20,000 a year. We have seen full-time Event Vendors that make over $100,000 a year. There are several keys to your success:

How many events you book:

The more events, the more money you make. Once you get established, you can substantially increase your profits by booking simultaneous events and hiring people to work the shows for you.

·      The types of events you book:

Over time, you will figure out which shows work best in your marketplace. We can give you suggestions to get started.

·      Book events on a consistent basis:

Since even the most successful shows have product inventory left over, Event Vendors need to roll the inventory forward from show to show. Doing one show every couple of months generally does not work as well.

·      How hard you work at an event:

In order to maximize sales, you want to reach out to consumers by inviting them over for a free sample. Possibly half of your sales come from people who were not planning to stop at your booth. Be friendly. Engage them in conversation. Tell them about the fudge. Once sampled, the fudge will sell itself.

Your next objective is to sell them “up” with a special for buying more fudge. You would like to see at least half your sales to be at the "special" level. 

 

FAQs

1. Why sell at shows?

Rarely can you work for yourself in a proven and tested system with such minimal start-up costs. It is incredibly fun and only gets better and better as more and more people recognize you at shows in the community. Consumers will seek you out at shows, knowing you have the best fudge around. 

You pick the shows. You pick the hours. You keep the profits. 

2.  Where can I sell the product?

You can sell our products at both outdoor and indoor events, including festivals, fairs, farmer's markets, expos, hospitals, home and garden shows, large retirement communities, etc. Be Creative! This is your business. Think outside the box. We can help you get started in selecting shows that work best. 

3. How does an Event Vendor know what type of inventory is needed for different shows?

This really depends on the type and size of show you have booked. We can help you with this. Obviously, large shows need a large inventory; small shows need less. For instance, at a large holiday or hospital show, you may need 3-5 loaves of the biggest sellers and 2 of the less popular flavors. On the other hand, at a local farmer's market, you may only need one loaf of every flavor. 

4. How does an Event Vendor know in the beginning whether a show fee is too high?

We can give you advice to help you determine which events and venues are best. Every show is different, and over time, you will determine which events work best in your market. If a show has a high booth fee (i.e. $600+), you will need to do some research about the show. Here are a few questions to ask the promoter: How long has it been running? Who is the demographic? How many people are going to be there? What other candy vendors and/or food vendors are there?

Some of the most profitable events can be local farmer's markets where booth fees can be $5-$50 and only last for 5 hours. Hospital and corporate office events can be great events, and these types of events cost zero upfront. These events donate a percentage of sales after the show is completed, so the event cost percentage is locked in. We typically recommend at least 10 feet of booth space for most events. Single vendor events, like hospital shows, can have 20+ ft of booth space because you are not paying for a footprint of space among other vendors. Corner spaces cost a little more but are generally worth the investment for the additional foot traffic. 

5. What is the lead time for Event Vendors to place and receive orders?

Typically, orders can be sent out within 5 days plus shipping (3 business days). If an Event Vendor needs us to pre-wrap the product, we need 7 days before shipping. 

6. Can I talk to an Event Vendor who is doing this now?

Absolutely. We have several across the nation who would be more than happy to chat. 

7. How do I order product?

We have a Sales Order Form on which orders can be placed. Or you can just call us to place your order (801-292-1339). We then calculate the freight costs which are added to the order. All orders are paid with a credit card before products are shipped. 

8. Is this a seasonal business?

No. There are thousands of shows across the nation year-round. There are generally many events within a 100-mile radius of where you live. During the spring, summer and fall, there are more outdoor events. The winter months bring more indoor shows, including holiday shows. In many places there are home and garden shows, farmers markets, gun shows, craft shows, hospital shows, etc. year-round. 

9. Does the fudge melt?

The quality of bulk fudge is not affected up to about 130 degrees. When hot, the fudge will be softer. But when the fudge returns to room temperature, it will return to its normal consistency. 

10. How many other Event Vendor will there be in my marketplace?

You don’t pay a franchise fee so you don’t own a marketplace. But that is not a problem because every market area of the U.S. can support multiple Event Vendors. There are so many events in any given area, that no one person can possibly cover them.  However, once you sign up for an event, that event belongs to you going forward, and other Blue Moose Event Vendors are not supposed to sign up. Talk to us, and we can tell you how many other Event Vendors are currently in your market, but multiple Event Vendors in any given market can profitably co-exist.

 

11. What allergen concerns are there with Blue Moose products?

Tree Nuts and Peanuts: Due to the potential of cross contamination in our factory and in the sampling process for Event Vendors, we highly recommend that persons with these allergies not eat any of our fudge. 

Gluten: The only flavor of fudge that contains gluten is Cookies 'N Cream, which contains Oreos. Just be very careful when sampling that your cutter is completely clean.

Lactose: All the fudge flavors have lots of cream and butter. 

Soy: Soy is in milk chocolate.

Sugar free: We sell nothing that is sugar free. 

12. Are your products kosher certified?

Sorry, they are not. We have marshmallows in the factories.

 

Making the decision to become an Event Vendor:

  1. Review the website information
  2. View the training videos
  3. Taste fudge samples
  4. Review price list
  5. Review equipment and supply list

Steps to get started:

  1. Book events!!! You can’t start selling until you book events.
  2. Obtain equipment and supplies.
  3. Set up your company (usually an LLC).
  4. Determine your first order. We will help you know what you need.
  5. Decide where you want the products shipped.
  6. Set up a square account (free) to accept credit cards on your smart phone.
  7. Obtain a certificate of insurance (we can give you a suggested company if you need it).
  8. Obtain health department certificate (when applicable).
  9. Figure out your vehicle to transport to shows.
  10. Place your order (pay with your credit card).

Our success is dependent upon your success. We can teach you every aspect of what you need to know to be successful as an Event Vendor. Helping you make money is our goal. Here are the types of help we provide:

  • Getting-started information.
  • A list of equipment and where to purchase it.
  • Training videos on every aspect of becoming a successful Event Vendor.
  • Availability to answer your questions.
  • Connection to Event Vendor in other markets.

Shipping costs are the responsibility of the Event Vendors. Freight costs will be calculated and added when an order is placed.

If the order is larger than 150 lbs, it will be shipped on a pallet using ground freight. If smaller than 150 lbs, the order will usually be shipped using FedEx Ground in individual boxes. With pallet shipments, many Event Vendors find a local business with a loading dock or a local freight terminal to accept deliveries for them. Pallets can be delivered to your home, but freight companies charge more because the pallet requires a lift gate to unload. For smaller shipments, home delivery is fine, but again it costs more to deliver to a residence than delivery to a business location. So even for small shipments, Event Vendors often find a business to which the product can be shipped.

Lead times to ship an order are 5 days for bulk items and 7 days for pre-wrapped products. However, we try to accommodate shorter lead times whenever possible.

Bulk fudge is not heat sensitive and can ship in trucks with temperatures as hot as 130 degrees.